About Us

Our mission is to help businesses in Atlantic Canada compete effectively in an increasingly competitive digital marketplace.

Rob Gorham

Strategic Partners

Crafting Digital
Experiences

Need an expert team? We will assess your needs and provide the skills required to craft your digital presence to deliver an experience that will resonate with your audience.  Niche Workplace Education has an established network of trusted associates, built over years of collaboration, to deliver a wide range of expertise to complete your projects and achieve your goals.

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Rob Gorham

Principal Consultant

Rob has spent four decades in the business of communicating with people, spanning both traditional and digital media. He is currently a Workplace Educator for the Nova Scotia Department of Labour and Advanced Education and owner of Niche Workplace Education, a private consulting and training company, focused on brand strategy, digital marketing, and ecommerce.

Rob is an ecommerce consultant for the Halifax Chamber of Commerce’s TAP export program and ecommerce consultant for the Centre for Women in Business. An avid researcher, Rob keeps his clients and students current on the latest digital trends to help them stay ahead of the curve.

Experience

15 Years Digital Media

25 Years Traditional Media

12 Years Business Owner

Work places

Workplace Educator for Nova Scotia Labour & Advanced Education; Eclipse Media Inc.; The Halifax Herald; CBC Radio.

skill sets

Digital Marketing Strategist, Ecommerce, Branding, Writing, Photography, Video/Audio, Content Development. Market Research, Business Analysis, Professional Sales and Business Development. 

latest projects

Ivans Audio/Visual

Oxford Learning Centre

Sattva Boutique

education

Bachelor of Arts

Mount Saint Vincent University / University of Waterloo

 

Professional Development Certificates in Workplace Education Foundations, Communications and Coaching, Project Management,  Social Media, and Literacy Issues.

Memberships

Association of Workplace Educators of Nova Scotia

Halifax Chamber of Commerce


What People Say

Experiences

"Great foundational information about digital marketing and what it can do for your business when done strategically."
Trish Parker KempTalent Development Executive, Shifted Academy
shiftedacademy.ca
<a href="https://www.shiftedacademy.ca" target="_blank">Trish Parker Kemp</a>
“This course has well-delivered strategies and tool kits that equip business owners and retail managers to start selling in eCommerce platforms to develop their own websites to sell their products and services online.”
Ha VuStrategic Planner & Business Development Consultant
LinkedIn
<a href="https://www.linkedin.com/in/ha-vu-mtei/" target="_blank">Ha Vu</a>
“This course has immense value for my two businesses that it will translate into great development for myself and my businesses. Thank you, Rob,”
Marcela CameronProdigy Sports & Green Lemon Wellness
prodigy-sports.com
<a href="https://prodigy-sports.com/" target="_blank">Marcela Cameron</a>
"I thought the course was fantastic. You have so much knowledge on the subject. I would not hesitate to reach out to you for any digital marketing projects I may have in the future."
Michele CarterOwner, Sincerely Skin
sincerelyskinhfx.ca
<a href="https://www.sincerelyskinhfx.ca" target="_blank">Michele Carter</a>
"I feel very fortunate to have such a helpful consultant. His work has already made a big difference to to my company's online presence and I know we will continue to benefit from his work for years."
Denise DunnAffirmative Ventures
affirmativeventures.ca
<a href="https://affirmativeventures.ca" target="_blank">Denise Dunn</a>
"Very comprehensive, answered a lot of questions I had, and even more importantly, raised topics that I had very little knowledge about ... a very positive experience."
Nancy LobbanOwner, Sheep's Clothing
sheepsclothing.ca
<a href="http://www.sheepsclothing.ca/" target="_blank">Nancy Lobban</a>
" Rob was great to work with as we prepared to launch our new website. He was responsive and always ready to go above and beyond to get the job done. I would highly recommend him and look forward to working on other projects with him in the future."
Brian GiffinOperations Manager, Ivan's Audio/Visual
Ivansav.com
<a href="https://Ivansav.com" target="_blank">Brian Giffin</a>
"I feel very fortunate to have such a helpful consultant. His work has already made a big difference to to my company's online presence and I know we will continue to benefit from his work for years."
Eileen PeaseCertified Human Resources Professional
dynamiclearning.ca
<a href="https://dynamiclearning.ca" target="_blank">Eileen Pease</a>
"Chalk filled of relevant information and hits the mark on all topics covered. The topics covered were informative and strategic to our business and could be implemented right away ... 5 stars."
Clifton FlintGlorope
glorope.com
<a href="https://glorope.com" target="_blank">Clifton Flint</a>
“Rob is a fantastic instructor, knowledgeable and approachable…I would definitely take another course."
Amanda RafuseOwner and Public Relations Specialist, GoFish Communications
LinkedIn
<a href="https://www.linkedin.com/in/amandarafuse/" target="_blank">Amanda Rafuse</a>
"Working with Rob was an absolute pleasure. He knows the industry well and genuinely wants to see his clients succeed. A small series of Facebook adds with Rob led into our busiest holiday season ever”
Sarah BannermanOwner, Sattva Boutique
sattvaboutique.com
<a href="https://sattvaboutique.com" target="_blank">Sarah Bannerman</a>
"The Ecommerce course is very comprehensive. Rob is very knowledgeable, and his industry experience really adds huge value in enriching the course material."
Maggie YuSenior Associate, GIC Merchant Bank
LinkedIn
<a href="https://www.linkedin.com/in/maggie-yu-cpa-cfa" target="_blank">Maggie Yu</a>
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Your success is our reward

Helping businesses reach their goals by lending knowledge, tools and skills is a rewarding endeavour.

Clients
Halifax Chamber of Commerce
AWENS